Techniques, Skills & Psychology of Selling
Sales Mastery Program

If You Are Involved In Sales Or Manage A Company With A Sales Department, This Program Will Equip You With The Tools To Achieve Greater Results!

Sales are an integral part of numerous professions: salespeople, customer service employees, executives, and freelancers all engage with customers daily, build relationships, and conduct transactions. Whether directly or indirectly, they are all involved in sales!

However, sales are not taught in schools.
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Moreover, many believe that sales skills are a matter of talent.

While it is true that being sociable and communicative can help to some extent, professional sales is, in reality, an "algorithm"—a set of steps, techniques, and skills that, when learned, adopted, and practiced, can significantly boost results!

That's exactly why we created the "Sales Mastery" program.

We’ve gathered years of experience and proven methodologies into a practical, hands-on training that guides you step-by-step through the sales process—from the initial contact to closing and follow-up.

Whether you’re new to sales or an experienced professional looking to refine your techniques and add new tools to your arsenal, this program will provide you with the resources to significantly improve your performance.
​​What You’ll Learn:
  • How to find more—and better—customers
  • How to build trust, likability, influence
  • How to sell by focusing on your clients' problems rather than just promoting products
  • Which words and phrases enhance persuasion
  • How to handle customers' objections skillfully and close the sale
  • How to promote higher-value or complementary products to increase your average sale
  • How to offer excellent customer service
  • How to improve your professional image
  • How to adopt a “winner’s mindset”

Theoretical Background
The program combines insights from:
  • Marketing & Consumer Psychology
  • Communication Theory
  • ​Negotiation & Influence Strategies

It also draws on our extensive experience training professionals across a range of industries, including:
  • Retail and in-store sales
  • Wholesale and B2B
  • Technical product sales
  • Pharmacy and medical product sales
  • Consulting and service businesses

Course Contents​​
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✔ 1 The Anatomy of Sales – Understanding sales as the fulfillment of human needs and as an exercise in influence. The three key pillars of sales: transaction, relationship, and "product idea." The multiple roles of the salesperson (advisor, caregiver, motivator).

✔ 2 Client Approach & Needs Diagnosis – How to approach new clients and introduce yourself. Techniques to create a positive atmosphere and build trust. Diagnostic questions to uncover the client’s needs.
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✔ 3 How to Present Your Products Persuasively – What makes a strong sales presentation. Powerful words and phrases. A sample presentation model. The importance of your voice (tone, volume, pace) and your attitude.
✔ 4 Handling Objections – Why clients raise objections. Common objections ("I need to think about it," "It's too expensive," "I need to talk to...," etc.) and how to handle them effectively. The reframing method and the "yes" agreement scale.

✔ 5 Closing the Sale – What closing means, why it matters, and when to go for it. Types of closes: double bind, assumptive, direct, scarcity, special offer, and "negative" close. Upselling and cross-selling techniques. The importance of follow-up and its forms.
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✔ 6 Appearance & Success Mindset – How to dress appropriately for your profession. Internal barriers and fears that hold salespeople back—how to overcome them and build strong sales confidence.

Mode of Delivery
​Duration: 12 hours (6 sessions / lessons)
  • Combination of theory and practical examples applied to your work
  • Includes a handbook (in .pdf format) with all the training material
  • Lessons are conducted online via Zoom