SALES TRAINING PROGRAMME
"Techniques & Psychology of Selling"
Selling is an integral part of nearly every profession or job, as long as it involves transactions and interactions with customers.
Our ability to sell, persuade, and influence others directly correlates with our success and earnings. On the other hand, sales skills are not taught in schools... Also, many people view sales ability as a talent or an innate trait; while sociability and communication skills are advantageous, professional selling is fundamentally a structured process—an algorithm, if you will—consisting of specific steps leading to desired outcomes. In this program, we cover sales comprehensively, from start to finish. We delve into the techniques, processes, and skills essential for boosting sales performance. |
We teach you how to approach new customers, understand their needs more deeply, build confidence in your sales abilities, leave positive impressions, and foster stronger customer relationships.
In addition, you’ll learn which words and phrases to use for compelling and persuasive presentations, as well as how to handle objections and overcome sales obstacles effectively. Moreover, we assist sales professionals in developing personal skills crucial for success in sales, such as active listening, assertiveness, persistence, and effective time management. Finally, we explore the importance of appearance and body language in sales, along with the significance of maintaining a positive, dynamic mindset. |
Techniques & Psychology of Selling
ContentsSession 1: Basic Principles & Mechanisms of Sales
Session 2: Approaching New Customers
Session 3: Crafting and Delivering Effective Sales Presentations
Session 4: Handling Resistance and Objections
|
Session 5: Closing Techniques & Raising the Value of Each Sale
Session 6: Follow-Up and Relationship Building
Session 7: Setting Goals and Managing Time
Session 8: Psychology of Success
Programme duration: 8 sessions / lessons X 1.5 hours each (12 hours in total). Includes: exercises, examples, role playing, and case studies. It is accompanied by comprehensive course notes. |